Common Exit Points

The Common Exit Points report shows which pages visitors most commonly request right before leaving your Web site. If you have designed your site to draw customers into your site, then the default page, home page, main menus and popular gateways should not appear at the top of this list. Download pages, purchase pages, and pages with links to other sites should appear as your common exit points.

The Common Exit Points report can help you evaluate the content and design of your site. For example, if a large number of customers leave after viewing your site's home page, you may need to update the page's content or provide better links to other parts of your site.

You may also consider whether links to other web sites are directing potential customers away from your site.