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The Repeat Visitors report
shows how many visitors visited your site more than once during the
specified report period. Visitors are identified by their IP address.
The Repeat Visitors report can help you assess how well
you are retaining your customer base. If only a few of those who visit
your site return, you may have to rethink your marketing strategy, web
site content, or both.
A decrease in repeat visitors may indicate that your
advertising is not finding the right audience. It may also indicate
that your site's content is not drawing people back to your site.
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